Project Dyson

By Jamie Pollard-Jones

Lead Analyst

As part of our ongoing work with Dyson to deliver different experiential products Jamie headed to Malmsbury – Dyson HQ to sit on a judging panel as teams pitched various ideas to incorporate Dyson products into their very own live experience.

Teams pitched ideas focussing on how existing Dyson products can be used to solve problems, answered questions on how they might be incorporated into a live scenario and set-out their funding and resource requirements to make their ideas a reality.

Successful teams have been identified and will deliver their projects over the next few months and as part of the package will receive one-to-one mentoring from Jamie as he assists them in ensuring that experience is placed at the heart of output.

Dyson have identified that experiential application of their brand is important both internally and externally, giving a unique way in which they can deliver key messages in a novel and interesting manner.